Lisa Farr Johnstone in

Lisa Farr Johnstone

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Co-Founder at OPTIMIST Drinks | B corp™
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Lisa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2019
Co-Founder
OPTIMIST Drinks | B corp™
1-2012 - 11-2012
Director of Communications
AMV BBDO
4-2011
Company Director
Sazani Associates
2-2009 - 4-2011
Director - International Partnerships/Marketing
(RED)
9-1999 - 9-2008
Account Director
AMV BBDO
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2007
MSc
King's College London
1994 - 1998
BA Joint Hons (2:1)
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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