Lisa Fruggiero in

Lisa Fruggiero

Enthusiast · DISC type i
Vice President, Brand Partnerships at Primary Wave
📍 Austin, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Vice President, Brand Partnerships
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

How Lisa shows up

Story Driven
Optimistic
Consensus Focused

They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2020
Vice President, Brand Partnerships
Primary Wave
2-2018 - 2-2020
Director, Mid-Market
Brand Networks
1-2016 - 1-2018
Industry Lead
Brand Networks
3-2011 - 1-2016
Director of Experiential Services
Brand Networks
4-2007 - 12-2010
Associate, Event Marketing
Alli, the Alliance of Action Sports
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2002 - 2006
BS
Springfield College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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