Lisa Goodson, MBA in

Lisa Goodson, MBA

Pioneer · DISC type DSI
CEO & Founder I Strategic Marketing & CX Excellence Advisor at Outlighten LLC
📍 Zionsville, Indiana, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
CEO & Founder I Strategic Marketing & CX Excellence Advisor
Job Level
Leadership
Location
Zionsville, Indiana, United States
Personality Overview

How Lisa shows up

Friendly But Fast
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2023
CEO & Founder I Strategic Marketing & CX Excellence Advisor
Outlighten LLC
10-2020 - 4-2023
Customer Experience & Marketing Leader, North America
Genesys
3-2018 - 10-2020
Senior Principal Business Consultant
Genesys
10-2017 - 3-2018
Strategic Omnichannel Marketing Consultant
LBL Solutions
12-2015 - 10-2017
Chief Marketing Officer
Azenta Life Sciences
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
University of California, Irvine - The Paul Merage School of Business
BS Business
Indiana University - Kelley School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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