Lisa Hastie in

Lisa Hastie

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Managing Director at Soapbox Design Studio
📍 Sydney, New South Wales, Australia

Lisa Hastie is the Founder and Managing Director of Soapbox Design Studio, with over 25 years of experience transforming ideas into impactful branding, packaging, and digital experiences. Holding a Diploma in Multimedia, she is described by others as creative, visionary, and a true professional.

Outside of work, Lisa is passionate about personal and professional growth. She attends events like TEDx and retreats focused on deep work and big ideas, seeking to recharge her mind and gain fresh perspectives on business and life.

Unique fact: Lisa holds a Bachelor of Technology in Biotechnology, showcasing a unique career pivot from science to the world of creative design.

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Experience
27 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

Brand Storytelling
Her focus is on creating design that does more than look good—it communicates, connects, and compels action for ambitious brands.
Digital Engagement
She specializes in creating web and digital design that is seamless and intuitive, and has shown interest in the mechanics of Google's algorithm.
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Career

Work history

7-2007
Managing Director
Soapbox Design Studio
7-2007
Founder and Managing Director
Soapbox Design Studio
Attendee
TEDxManly
5-2000 - 4-2007
Director
Simply Media
6-1998 - 5-2000
Marketing Systems Manager
Roche Pharmaceuticals
In the press

Media appearances

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Education
1992 - 1995
BTech Biotech
Macquarie University
1999 - 2001
Diploma Multimedia
Computer Graphics College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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