Lisa Pennell

Observer
DISC Type : ci

Vice President Digital at Books A Million

Westminster, Maryland, United States

Overview

Lisa has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

11-2023
Vice President Digital at Books A Million
3-2021 - 2-2024
Vice President Digital Marketing & Ecommerce at Paul Fredrick
10-2019 - 3-2021
Director Digital Marketing & Ecommerce at Paul Fredrick
4-2018 - 10-2019
VP, Digital Strategy at MGH, Inc.
6-2016 - 10-2019
Digital Strategy Director at MGH, Inc.

Education

Business Administration from Villa Julie College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Westminster, Maryland, United States Job Level : Senior Designation : Vice President Digital at Books A Million
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lisa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They like to analyze well and then make their decisions.
  • Can Lisa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lisa

Personality Compatibility


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