Lisa is the Strategy and Planning Partner at Wavemaker North, an award-winning IPA Fellow specializing in consumer insight-driven media plans for major government and FMCG brands. A graduate of The University of Manchester, people who have worked with her describe her as enthusiastic and a smart thinker.
Passionate about inclusion, Lisa co-founded Common People to make creative industries more accessible for working-class talent after her award-winning essay on social class. She also served as President of Bloom North, an organization that supports and mentors women in communications.
Her passion for diversity was sparked by winning the John Bartle award for her essay, "Killing the elephant in the diversity room – social class. "
Read the full overview →It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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