Lisette Lykke Hansen in

Lisette Lykke Hansen

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CMO Marketing & Projects at Advansor
📍 Årslev, Region of Southern Denmark, Denmark

As CMO for Marketing & Projects at Advansor, Lisette Lykke Hansen applies over 20 years of B2B marketing experience to promote sustainable solutions. Her career spans the metal, automotive, and environmental engineering industries, supported by an HD(A) degree in marketing and extensive knowledge of digital business systems.

She is passionate about creating effective marketing strategies that enhance customer experience and drive sales for environmentally friendly technologies. Lisette is focused on generating brand awareness for green solutions like CO2-based refrigeration and heat pumps.

Unique fact: She promotes technology where one of their modern CO2 units can replace up to 29 older, less efficient units, making a significant environmental impact.

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Experience
29 Years
Current Role
CMO Marketing & Projects
Job Level
Leadership
Location
Årslev, Region of Southern Denmark, Denmark
Personality Overview

How Lisette shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lisette cares about

Sustainable Solutions
Her professional mission is to market sustainable solutions, with recent activity highlighting CO2 refrigeration and heat pumps that benefit the environment.
B2B Marketing
With over two decades of experience, she has a proven track record delivering successful marketing campaigns and projects across diverse B2B industries.
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Career

Work history

9-2020
CMO Marketing & Projects
Advansor
8-2018 - 9-2020
Product & Marketing Manager
SBS Friction A/S
6-2017 - 8-2018
Head of marketing and product Management
HMF Group A/S
8-2016 - 6-2017
Head of e-commerce
FTZ Autodele & Værktøj A/S
10-2014 - 7-2016
Global Marketing Manager
J. HVIDTVED LARSEN
In the press

Media appearances

Advansor to Hold Webinars Showcasing CO2-Based Equipment. Featured in Natural Refrigerants
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Leadership Team - Advansor - The Org. Featured in The Org
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Education
1997 - 2001
HD(A)
Syddansk Universitet - University of Southern Denmark
2008 - 2008
Education details unavailable
Business coach
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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