Liz Bradford in

Liz Bradford

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Founder at ProtocolXAI
📍 United Kingdom

Liz Bradford is a founder and executive coach with over 20 years of experience as a Managing Director at HSBC, Bank of America Merrill Lynch, and SWIFT. She now helps leaders and organizations build resilience and achieve peak performance without burnout. She holds a Certificate in Corporate Governance from INSEAD.

Outside of her coaching practice, Liz is passionate about empowering women, serving as an angel investor in a female-only network and as a board member for a charity supporting womens education. A self-described introvert, she is a competitive athlete and recently completed a 60km race in Mongolia.

Interesting fact: She once froze on stage for 60 seconds in front of 80 senior executives, an experience that shaped her views on vulnerability and resilience.

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Experience
22 Years
Current Role
Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Liz shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liz cares about

Executive Burnout
After experiencing burnout herself, she founded Transform. Perform to help senior leaders achieve sustainable high performance and focuses on stress management and resilience.
Female Empowerment
Serves as COO for U-Go, which provides scholarships to women in low-income countries, and is an angel investor in Epic Angels, a female-only investor network.
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Career

Work history

8-2025
Founder
ProtocolXAI
1-2021
Founder
Transform.Perform
5-2024
Chief Operating Officer & Board Member
U-Go
3-2024
Investment Committee Member & Angel Investor
Epic Angels
6-2022 - 8-2024
Managing Director, Wholesale Banking
HSBC
In the press

Media appearances

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Education
6-2023 - 12-2023
International Directors Programme
INSEAD
2000 - 2003
BSc Hons
University of East London
2021
TMS Certificate Granted
Akimbo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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