Liz J. in

Liz J.

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Marketing Lead at Focus Lab
📍 United States

Liz J. is the Marketing Lead at Focus Lab, specializing in creating authentic and thoughtful content strategies for B2B audiences. With a background in design from Northeastern University and certifications in SEO and HubSpot, she has a proven track record of developing comprehensive marketing campaigns, rebranding initiatives, and compelling case studies.

Outside of work, she is an aspiring novelist who enjoys tackling ambitious DIY projects, such as window reglazing and Victorian lampshade repair, fueled by self-described "delusional self-confidence." She works from home, where she also cares for her dog.

She is currently writing a novel and has taught herself how to repair Victorian lampshades.

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Experience
14 Years
Current Role
Marketing Lead
Job Level
Mid-senior
Location
United States
Personality Overview

How Liz shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Liz cares about

Authentic Marketing
A self-described "Brand Believer" and "Cringe Survivor," she is focused on helping marketers create content that is authentic and thoughtful.
B2B Content Strategy
Her role centers on creating thorough content marketing strategies for B2B audiences, including keyword research and SEO gap analysis.
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Career

Work history

7-2025
Marketing Lead
Focus Lab
10-2019 - 8-2025
Content Marketing Manager
Focus Lab
6-2018 - 10-2019
Content Manager
Savannah College of Art and Design
11-2016 - 7-2018
Career Adviser
Savannah College of Art and Design
3-2014 - 3-2016
Graphic Designer
Poppin
In the press

Media appearances

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Education
BFA
Northeastern University
User Experience Design
General Assembly
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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