Liz McComas is the AVP of Digital Media at ROI·DNA, bringing over 15 years of experience in demand generation, ABX, and analytics. A University of Texas at Austin graduate, she is described by colleagues as strategic, detail-oriented, and proactive, with a profound understanding of client needs.
Outside of work, Liz champions a fun and inclusive team culture, recently celebrating Pride by participating in a Drag Queen Bingo event. She enjoys connecting with other women leaders in marketing at industry conferences and is enthusiastic about her companys recent global expansion into new regions.
Unique fact: During a company Pride event, she fully embraced the fun and adopted the persona of "Punny McFabulous".
Read the full overview →They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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