Liz McComas in

Liz McComas

Observer · DISC type ci
AVP, Digital Media at ROI·DNA
📍 Austin, Texas, United States

Liz McComas is the AVP of Digital Media at ROI·DNA, bringing over 15 years of experience in demand generation, ABX, and analytics. A University of Texas at Austin graduate, she is described by colleagues as strategic, detail-oriented, and proactive, with a profound understanding of client needs.

Outside of work, Liz champions a fun and inclusive team culture, recently celebrating Pride by participating in a Drag Queen Bingo event. She enjoys connecting with other women leaders in marketing at industry conferences and is enthusiastic about her companys recent global expansion into new regions.

Unique fact: During a company Pride event, she fully embraced the fun and adopted the persona of "Punny McFabulous".

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Experience
15 Years
Current Role
AVP, Digital Media
Location
Austin, Texas, United States
Personality Overview

How Liz shows up

Value Driven
Curious
Assertive

They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Liz cares about

B2B Demand Generation
Her career is dedicated to end-to-end demand generation, with a passion for using technology and new advertising playbooks to enhance growth throughout the sales funnel.
AI in Marketing
Demonstrates a keen interest in emerging technologies by attending events like the "Modern Marketer’s AI Roadshow" to stay ahead of industry trends.
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Career

Work history

10-2024
AVP, Digital Media
ROI·DNA
8-2023 - 10-2024
Team Director, Media Direct
ROI·DNA
3-2021 - 8-2023
Associate Team Director, Media Direct
ROI·DNA
12-2018 - 3-2021
Media Supervisor
Integrous Marketing
12-2015 - 12-2018
Senior Media Planner
Integrous Marketing
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (BA)
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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