Liza Wrigley in

Liza Wrigley

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Digital Analytics and Optimisation Manager at Co-op Insurance
📍 Norwich, England, United Kingdom

Liza is a senior digital strategist with over 15 years of experience, currently serving as the Digital Analytics and Optimisation Manager at Co-op Insurance. She specializes in using data to enhance customer journeys and boost conversions. Colleagues describe her as innovative, determined, and a great communicator.

Based on her university activities, Liza has an interest in both martial arts and team sports, having participated in Tai KwonDo and Netball. She also follows major technology and consulting firms like Microsoft and Deloitte, indicating a keen interest in enterprise-level strategy and innovation.

She has a background in Media and Cultural Studies from Solent University.

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Experience
18 Years
Current Role
Digital Analytics and Optimisation Manager
Job Level
Middle
Location
Norwich, England, United Kingdom
Personality Overview

How Liza shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Liza cares about

Data-Driven Strategy
Her entire career is built on turning complex data into measurable strategies that improve customer experience and achieve long-term business goals.
Conversion Optimisation
She leads optimisation programs across various sectors, focusing on A/B testing and continuous improvement to increase conversion rates for major brands.
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Career

Work history

1-2024
Digital Analytics and Optimisation Manager
Co-op Insurance
8-2022 - 12-2023
Marketing Data Analyst
Taylor & Francis Group
10-2019 - 8-2022
Digital Marketing Analyst
Cambridge Education Group
1-2019 - 10-2019
Digital Marketing Manager
Cambridge Assessment English
8-2017 - 1-2019
Digital Marketing Manager
Anglian Home Improvements formerly Anglian Windows
In the press

Media appearances

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Education
2001 - 2003
Media and Cultural Studies
Solent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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