Lizeth Luz Franco in

Lizeth Luz Franco

Critic · DISC type C
Head of IT International Expansion at Praxis
📍 Madrid, Community of Madrid, Spain

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of IT International Expansion
Job Level
Mid-senior
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Lizeth shows up

Critic
ROI Driven
Objective Thinker

They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Priorities

Topics Lizeth cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2018
Head of IT International Expansion
Praxis
1-2016 - 1-2018
IT Account Manager
Praxis
12-2014 - 1-2016
IT Senior Recruiter Team Lead
Praxis
5-2013 - 12-2014
SAP Recruiter and Business Consultant
Praxis
6-2012 - 4-2013
SAP Sourcing Specialist
Softtek
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2020
Master of Business Administration - MBA
Universidad Tecnológica de México
2010 - 2012
Grado en Administración y Dirección de Empresas
Universidad Tecnológica de México
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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