Lorena Cooke, CUCME

Questioner
DISC Type : c

Director of Marketing And Business Development at SUN Credit Union

Miami-Fort Lauderdale Area, United States

Overview

Lorena has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lorena has no verified topics they care about

Media Appearances

Lorena has no verified media appearances

Work History

2-2024
Director of Marketing And Business Development at SUN Credit Union
12-2021 - 6-2022
Director of Operations, Marketing and Sales at Echo Air Conditioning, Corp.
2-2021 - 2-2023
Marketing Director at Broward Real Producers
8-2020 - 12-2021
Marketing Director at Echo Air Conditioning, Corp.
6-2020
Content Creator at Lorena Cooke

Education

Bachelor of Arts - BA from University of Houston

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami-Fort Lauderdale Area, United States Job Level : Mid-senior Designation : Director of Marketing And Business Development at SUN Credit Union
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lorena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lorena take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lorena

Personality Compatibility


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