Lori Fike
Login to view DISC.Lori Fike is the Chief Merchant at Cavenders, a role she took after an extensive career at Academy Sports + Outdoors where she rose to SVP GMM of Footwear. A University of Texas at Austin alumna, she is a results-oriented merchant with a stated passion for product, people, and innovation.
She has led initiatives for private-label brands, focusing on launching and expanding inclusive apparel lines for women and girls. She emphasizes creating versatile, comfortable, and stylish products that cater to a modern lifestyle, often incorporating sustainable materials in the collections she oversees.
Unique fact: Lori has been instrumental in major brand collaborations, including bringing the Zach Top x Kimes Ranch exclusive denim line to over 130 Cavenders stores.
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