Lourdes L.

Enthusiast
DISC Type : i

Chief Marketing Officer at American Ballet Theatre

New York City Metropolitan Area, United States

Overview

Lourdes has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Lourdes has no verified topics they care about

Media Appearances

Lourdes has no verified media appearances

Work History

4-2021
Chief Marketing Officer at American Ballet Theatre
2016
Founder at 16J Organics
9-2012 - 2-2020
Marketing & Communications at Health & Wellness Philanthropy Sector
2011 - 2012
Vice President Of Marketing at Macy's
2006 - 2010
Vice President of Program Strategy at Style Network - Comcast Entertainment Group

Education

MBA from Northwestern University - Kellogg School of Management
Bachelor of Arts (B.A.) from Colgate University

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at American Ballet Theatre
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Insights For Selling To Lourdes

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lourdes is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lourdes

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lourdes move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lourdes take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lourdes

Personality Compatibility


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