Lourdes Massín Avendaño in

Lourdes Massín Avendaño

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Analista de marketing at Cementos Fortaleza El Salvador
📍 El Salvador

Lourdes is a marketing analyst at Cementos Fortaleza El Salvador, specializing in data-driven marketing and business intelligence. A graduate of INCAE Business School, she is described by colleagues as a proactive and highly capable professional with a talent for managing complex projects and delivering results.

During her masters degree, she was president of the "Ateneas" womens sisterhood and an active member of the STEM Initiative and the Diversity and Inclusion Club. These activities highlight her passion for leadership, community building, and advancing inclusivity.

She contributed to a project for BAC Credomatic that achieved a Net Present Value of $775, 000.

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Experience
5 Years
Current Role
Analista de marketing
Location
El Salvador
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lourdes cares about

Data-Driven Strategy
Her roles consistently involve commercial intelligence analysis to generate key insights that drive strategic marketing and business decision-making.
Digital Transformation
Has led digital transformation and process automation projects for major companies in Central America, focusing on efficiency and competitiveness.
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Career

Work history

11-2024
Analista de marketing
Cementos Fortaleza El Salvador
5-2023
Consultor de empresas
nxtdata
1-2023 - 3-2023
Consultora externa (proyecto de graduación de maestría)
BAC Credomatic
6-2020 - 3-2022
Manager of Customer Success
PR Media
11-2018 - 5-2020
Design Manager
PR Media
In the press

Media appearances

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Education
4-2022 - 4-2023
Master's degree
INCAE Business School
2015 - 2020
Licenciatura
Escuela Mónica Herrera
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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