Luca Calcamucchio in

Luca Calcamucchio

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Global Director of Retail Experience at Charlotte Tilbury Beauty
📍 Greater London, England, United Kingdom

Luca is the Global Director of Retail Experience at Charlotte Tilbury, bringing 20 years of expertise from the luxury retail industry. A trained architect from Politecnico di Milano, he merges creativity with business strategy to design engaging omnichannel customer journeys. Colleagues have described him as talented, creative, and inspired, with a focus on driving results.

Rooted in his background in architecture and design, Luca possesses a strong appreciation for art and creativity. He has also explored fashion design and marketing through a course at the University of the Arts London. His interests in innovative global brands like Nike and Google suggest a passion for powerful brand storytelling.

He graduated with a Master of Architecture with top honors (100/100 cum laude) before building a successful career in the luxury beauty sector.

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Experience
21 Years
Current Role
Global Director of Retail Experience
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Luca cares about

Omnichannel Retail Strategy
His current role focuses on designing a flawless and frictionless omnichannel shopping journey that integrates physical stores with digital touchpoints to nurture sales and brand advocacy.
Luxury Store Design
As a trained architect, he has led store design and visual merchandising for top luxury brands like Prada, Valentino, and Charlotte Tilbury, creating unique points of experience.
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Career

Work history

2-2020
Global Director of Retail Experience
Charlotte Tilbury Beauty
2-2018 - 2-2020
Global Director of Store Design and VM
Charlotte Tilbury Beauty
3-2016 - 2-2018
Point Of Sale Excellence Director - Penhaligon's & L'Artisan Parfumeur: Store planning and VM
Penhaligon's
9-2014 - 3-2016
Global In Store Marketing Manager - Permanent and Temporary Image (Retail Design and VM)
Puig
9-2007 - 9-2014
Global In-Store Permanent Image Manager / Visual Merchandising and Retail designer
Puig
In the press

Media appearances

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Education
2014
General Management Program
IESE Business School
2008 - 2008
Fashion Design and Marketing summer course
University of the Arts London
2004 - 2005
Master in Interior Design - Architectural Emotive Space
Istituto Europeo di Design
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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