Luca Pannese

Questioner
DISC Type : c

Founding Partner at by The Network

New York City Metropolitan Area, United States

Overview

Luca is the Co-Founder and Executive Creative Director of SMALL, a New York-based agency he runs with his long-time creative partner, Luca Lorenzini. They specialize in culturally relevant, buzzworthy ideas for global brands like Netflix, Diesel, and Coca-Cola. He holds a Masters degree in Art Direction.

His professional life is complemented by a unique personal history as a former professional taekwondo athlete. He is passionate about inclusive storytelling, demonstrated through his agencys extensive, award-winning work with CoorDown, an organization for people with Down syndrome. He is also an avid follower of Disney animation.

Before his decorated career in advertising, Luca was a professional taekwondo athlete.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Buzzworthy Ideas
His agency, SMALL, was founded to create culturally relevant ideas that make the news. This philosophy has earned them numerous awards, including "Best Boutique Agency of the Year. "
Disability Advocacy
He has a long-standing partnership with CoorDown, an association for people with Down syndrome, creating numerous campaigns like "Assume That I Can" to challenge stereotypes and promote inclusion.
Creative Partnership
He has worked alongside his partner, Luca Lorenzini, for over 20 years. Their "Luca & Luca" partnership is the foundation of their agency, SMALL, which they co-founded.

Media Appearances

La Mia Versione Di - SMALL. Featured in Apple Podcasts

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2 Minutes With … Luca Lorenzini and Luca Pannese, ECDs of Small. Featured in Muse by Clios

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La Mia Versione Di – SMALL (Podcast Episode). Featured in Spreaker

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Work History

10-2020
Founding Partner at by The Network
1-2019
Co-Founder, Executive Creative Director at SMALL
12-2016 - 6-2018
EVP, Executive Creative Director at Publicis
1-2015 - 11-2016
Global Creative Director at Saatchi & Saatchi
7-2010 - 12-2014
Creative Director at Saatchi & Saatchi

Education

1999 - 2001
Master's degree in Art Direction from Istituto Europeo di Design
1997 - 1999
First Level Master’s Degree in Graphic & Communication Design from Quasar Design University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founding Partner at by The Network
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Luca

Personality Compatibility


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