Luca Pannese in

Luca Pannese

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Founding Partner at by The Network
📍 New York City Metropolitan Area, United States

Luca is the Co-Founder and Executive Creative Director of SMALL, a New York-based agency he runs with his long-time creative partner, Luca Lorenzini. They specialize in culturally relevant, buzzworthy ideas for global brands like Netflix, Diesel, and Coca-Cola. He holds a Masters degree in Art Direction.

His professional life is complemented by a unique personal history as a former professional taekwondo athlete. He is passionate about inclusive storytelling, demonstrated through his agencys extensive, award-winning work with CoorDown, an organization for people with Down syndrome. He is also an avid follower of Disney animation.

Before his decorated career in advertising, Luca was a professional taekwondo athlete.

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Experience
25 Years
Current Role
Founding Partner
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luca cares about

Buzzworthy Ideas
His agency, SMALL, was founded to create culturally relevant ideas that make the news. This philosophy has earned them numerous awards, including "Best Boutique Agency of the Year. "
Disability Advocacy
He has a long-standing partnership with CoorDown, an association for people with Down syndrome, creating numerous campaigns like "Assume That I Can" to challenge stereotypes and promote inclusion.
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Career

Work history

10-2020
Founding Partner
by The Network
1-2019
Co-Founder, Executive Creative Director
SMALL
12-2016 - 6-2018
EVP, Executive Creative Director
Publicis
1-2015 - 11-2016
Global Creative Director
Saatchi & Saatchi
7-2010 - 12-2014
Creative Director
Saatchi & Saatchi
In the press

Media appearances

La Mia Versione Di - SMALL. Featured in Apple Podcasts
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2 Minutes With … Luca Lorenzini and Luca Pannese, ECDs of Small. Featured in Muse by Clios
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Education
1999 - 2001
Master's degree in Art Direction
Istituto Europeo di Design
1997 - 1999
First Level Master’s Degree in Graphic & Communication Design
Quasar Design University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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