Luca Pannese
Questioner · DISC type cLuca is the Co-Founder and Executive Creative Director of SMALL, a New York-based agency he runs with his long-time creative partner, Luca Lorenzini. They specialize in culturally relevant, buzzworthy ideas for global brands like Netflix, Diesel, and Coca-Cola. He holds a Masters degree in Art Direction.
His professional life is complemented by a unique personal history as a former professional taekwondo athlete. He is passionate about inclusive storytelling, demonstrated through his agencys extensive, award-winning work with CoorDown, an organization for people with Down syndrome. He is also an avid follower of Disney animation.
Before his decorated career in advertising, Luca was a professional taekwondo athlete.
Read the full overview →How Luca shows up
While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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