Luca Petricca

Sharpshooter
DISC Type : CD

Data Innovation Lead - Innovation & Business Excellence (IBEX) at AstraZeneca

Dublin, County Dublin, Ireland

Overview

Luca has no verified overview

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Luca has no verified topics they care about

Media Appearances

Luca has no verified media appearances

Work History

6-2024
Data Innovation Lead - Innovation & Business Excellence (IBEX) at AstraZeneca
3-2022 - 5-2024
Associate Director, GTO Data Analytics Lead at Alexion Pharmaceuticals, Inc.
2-2020 - 3-2022
Senior Manager, Product and Process Lifecycle Management at Alexion Pharmaceuticals, Inc.
9-2017 - 2-2020
Process Monitoring Analytics Lead at Bristol-Myers Squibb
1-2016 - 9-2017
Process Knowledge & Control Lead at Shire

Education

11-2021 - 7-2023
International Executive MBA and Digital Transformation from POLIMI Graduate School of Management
2008 - 2011
Pharmaceutical Biotechnology from Università degli Studi dell'Aquila

More Information

Social Presence :

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Exp : 11 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Data Innovation Lead - Innovation & Business Excellence (IBEX) at AstraZeneca
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luca

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Luca take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Luca

Personality Compatibility


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