Lucinda Foster in

Lucinda Foster

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CRM Operations Manager at River Island
📍 Borehamwood, England, United Kingdom

Lucinda is a driven CRM Operations Manager at River Island with a wide skillset in marketing, e-commerce, and automation within the retail and fashion sectors. Her experience includes leading CRM strategies at Snug and Ryman. She holds a BA (Hons) from the University of Essex.

Lucinda is passionate about raising awareness for dementia research, a cause she feels strongly about after personal experience. She also actively supports her professional network by helping colleagues and friends find new career opportunities.

She is a passionate advocate for dementia awareness, encouraging fundraising and participation in studies to combat the UK’s biggest killer.

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Experience
9 Years
Current Role
CRM Operations Manager
Job Level
Middle
Location
Borehamwood, England, United Kingdom
Personality Overview

How Lucinda shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lucinda cares about

CRM Strategy
Led comprehensive CRM strategies at multiple retailers, overseeing BAU, automation, and lifecycle campaigns using platforms like Klaviyo, Ometria, and Bloomreach.
Customer Engagement
Focuses on enhancing customer acquisition and retention by integrating tools for gamification, loyalty programs, and personalized communication.
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Career

Work history

6-2024
CRM Operations Manager
River Island
12-2021 - 6-2024
CRM Manager
Snug
8-2021 - 12-2021
CRM Manager
Ryman
9-2017 - 8-2021
H.Samuel E-CRM/Email Marketing Lead
Signet
7-2016 - 9-2017
Marketing Manager
Storm Technologies
In the press

Media appearances

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Education
2009 - 2012
BA (Hons)
University of Essex
2007 - 2009
Psychology
Marlborough School Science College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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