Lucy Kemmitz in

Lucy Kemmitz

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Global Senior Director - Social and Content Marketing at Marriott International
📍 Washington DC-Baltimore Area, United States

Lucy Kemmitz is the Global Senior Director for Marriott Bonvoys social media, where she leads innovative strategies and high-profile partnerships with cultural icons like Taylor Swift and brands like the NFL. With over 20 years of experience, she excels at building iconic brands across travel, luxury automotive, and entertainment, with a focus on engaging Gen Z.

As a dual US/UK citizen, Lucy brings a global perspective to her work. She identifies as an introvert and is passionate about personal growth, actively pushing her boundaries by taking on challenges like public speaking. She values pausing to reflect, challenge assumptions, and lean into new experiences for growth.

Unique fact: Despite being an introvert who feared public speaking, she now actively says "yes" to speaking engagements as a way to grow.

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Experience
23 Years
Current Role
Global Senior Director - Social and Content Marketing
Job Level
Senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Priorities

Topics Lucy cares about

Cultural Marketing
Led record-breaking partnerships with cultural touchstones like Taylor Swift's Eras Tour to drive brand awareness and connect with diverse audiences.
Engaging Gen Z
Focuses on redefining how brands engage with younger audiences, ensuring Marriott Bonvoy remains a leading force in the travel industry for this demographic.
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Career

Work history

6-2022
Global Senior Director - Social and Content Marketing
Marriott International
11-2020
Fellow
The RSA (The royal society for arts, manufactures and commerce)
12-2020
Board Chair
SocialMedia.org
6-2019 - 6-2022
Head of Social Media
Audi of America
5-2019 - 6-2019
Creative Services Project Manager - Contractor
Gartner
In the press

Media appearances

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Education
2016 - 2016
Organizational Leadership
Harvard Business School
2017 - 2019
Bachelor of Business Administration - BBA
Strayer University
1996 - 1998
Advanced Level
Nonsuch
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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