Lucy Smith in

Lucy Smith

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Co-Founder at The SWI Community
📍 London, England, United Kingdom

Lucy is the Co-Founder of The SWI Community and Chief Strategy Officer at Hug, focusing on social impact and financial education. With a background in marketing for UK SMEs, she is a driven leader on a mission to close the gender investment gap. She holds management certification from Cranfield School of Management.

Outside of her primary roles, Lucy is a passionate advocate for social justice and womens empowerment. Her recent activity shows a focus on issues like pension inequality for women, hidden homelessness, and improving financial literacy. She is praised by colleagues as a supportive mentor and a fierce disruptor.

She is working to close the £678bn gender investment gap, aiming to make it "normal, not ‘brave’" for women to invest.

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Experience
20 Years
Current Role
Co-Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Lucy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucy cares about

Gender Investment Gap
Her primary mission as Co-Founder of The SWI Community is to build a world where women investing is normal and to close the significant investment gap.
Financial Wellness
Her role at Hug and her personal posts focus on redistributing wealth and making financial education more accessible, especially for women.
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Career

Work history

8-2025
Co-Founder
The SWI Community
1-2025
Chief Strategy Officer (CSO)
Hug
6-2024 - 1-2025
Chief Marketing Officer
Hug
11-2023 - 6-2024
Fractional CMO
Hug
1-2024 - 10-2024
Marketing trainer & mentor
Social-Ability
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2002
Bachelor's degree
Nottingham Trent University
2012 - 2012
Qualified as an NLP Practitioner
The Lazarus Consultancy
2011 - 2011
NLP Business Diploma
The Lazarus Consultancy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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