Luis Castro

Questioner
DISC Type : c

Senior Manager, Sales & Business Development at bp pulse

Los Angeles, California, United States

Overview

Luis is a Senior Manager for Sales & Business Development at bp pulse, focused on growth and partnerships in fleet electrification. Colleagues describe him as a natural salesman and a hard worker with an innate ability for negotiation and relationship building. He holds a B. A. from Universidad Iberoamericana.

Outside of work, he is a self-described “success addict” and adrenaline sports enthusiast who loves house music and salsa dancing. He is highly social, valuing making friends everywhere from meeting rooms to skydiving or over a good taco.

He is an avid skydiver and sees it as a way to make new friends.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Fleet Electrification
His role at bp pulse and his attendance at industry events like RE+ and Home Delivery World are centered on electrifying commercial and delivery fleets.
Clean Energy
He is active in the clean energy space, attending major industry conferences and promoting the work of his team in renewable-focused transportation solutions.
Relationship Building
His professional approach centers on working "with good people. " Recommendations highlight his exceptional skill in building strong client and colleague relationships.

Media Appearances

Luis has no verified media appearances

Work History

10-2024
Senior Manager, Sales & Business Development at bp pulse
2-2023
Venture Partner at Haute Locals
1-2023
Venture Partner at FridgeWize
8-2022
Venture Partner at Despacio Mezcal
1-2021
Venture Partner at veloche

Education

2008 - 2009
International Business Certificate from International School of Management, Germany
2004 - 2009
B.A from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 4 Location : Los Angeles, California, United States Job Level : Middle Designation : Senior Manager, Sales & Business Development at bp pulse
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luis take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Luis

Personality Compatibility


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