Luis Lara in

Luis Lara

Initiator · DISC type Di
Director, Digital Marketing at Assurant
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director, Digital Marketing
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

How Luis shows up

Confident
Conviction Driven
Impact-Oriented

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Luis cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2023
Director, Digital Marketing
Assurant
12-2020
Director, Digital Marketing Channels
Assurant
6-2018 - 12-2020
Senior Manager, Digital Marketing
Assurant
6-2016 - 5-2018
Digital Marketing Manager
The Warranty Group
6-2014 - 5-2016
Digital Project Manager | Customer Segments Strategy | Latino Banking
BMO Harris Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
Bachelor’s Degree
University of Chicago
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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