Luis Matsuda

Critic
DISC Type : C

Diretor de Customer Service – BU Saúde at Solistica

Greater São Paulo Area, Brazil

Overview

Luis Matsuda is a supply chain executive with over 20 years of experience in integrated logistics for complex sectors like Health and Nutrition. He has a track record of managing large P&Ls, leading teams, and optimizing end-to-end logistics solutions. He is a graduate of the Universidade Estadual de Campinas.

He is passionate about sharing his professional experiences and insights, recently channeling this into a new project. He actively reflects on his career journey and contributes his knowledge to the broader business community, particularly on the topic of customer-centric service and strategy.

Unique fact: He recently contributed to a book on Customer Experience and Customer Success, sharing insights from his extensive logistics career.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Customer-Centric Logistics
His recent focus is on delivering what is right for the client. He held a Director of Customer Service role and contributed to a book on CX.
Supply Chain Strategy
He has over 20 years of experience managing transport, storage, and logistical planning, including redesigning distribution networks and implementing digital tracking tools.
B2B Business Growth
In a prior role, he expanded his business unit's portfolio by over 80% by acquiring new strategic clients and upselling to key long-term contracts.

Media Appearances

Luis has no verified media appearances

Work History

9-2022 - 7-2025
Diretor de Customer Service – BU Saúde at Solistica
1-2021 - 8-2022
Diretor de Negócios – BU Nutrição at Solistica
2-2019 - 12-2020
Head de Planejamento de Transportes e Pricing – BU Saúde at Solistica
1-2016 - 1-2019
Head de Transportes – BU Saúde at AGV Health & Nutrition
9-2014 - 12-2015
Gerente de planejamento de transporte at AGV Logística SA

Education

2001 - 2007
college from Universidade Estadual de Campinas
8-2024 - 7-2025
Pós-graduação Lato Sensu - Especialização from Pontifícia Universidade Católica de Campinas / Pontifícia Universidade Católica do Paraná

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Diretor de Customer Service – BU Saúde at Solistica
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luis

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luis take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luis

Personality Compatibility


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