Luis Ribeiro in

Luis Ribeiro

Energizer · DISC type I
Managing Partner at Lobo.cx
📍 New York, New York, United States

As Managing Partner at Lobo. cx, Luis Ribeiro leverages over three decades of experience in the creative industry, specializing in mixed media narratives and executive production. He excels at bridging the US and South American advertising markets and earned his BS from The University of Texas at Austin. Originally from Brazil, he is fluent in Portuguese.

His passion for the industrys future is evident in his mentorship of emerging talent and his service as a juror for prestigious awards like D&AD and Clio in VFX categories. He has developed a strong portfolio working with premier talent and global brands like Disney and Coca-Cola, building an extensive network of industry relationships.

He publicly advocates for the view that AI should support artists in animation, not sideline them, and has shared his perspective on the topic.

Read the full overview →
Experience
37 Years
Current Role
Managing Partner
Location
New York, New York, United States
Personality Overview

How Luis shows up

Believer
Big Picture Person
Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Luis cares about

AI in Animation
Authored an article on how AI can support artists rather than replace them, highlighting a forward-thinking perspective on creative technology.
US-Brazil Markets
His career heavily focuses on connecting the US and Brazilian advertising markets, leveraging his bicultural background and fluency in Portuguese to foster collaboration.
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Career

Work history

4-2016
Managing Partner
Lobo.cx
6-2011
Owner/President
ambassadordigitalgroup.com
5-2012 - 4-2016
US Consultant & Business Development
FilmBrazil
11-2014 - 3-2016
Executive Producer
Framestore
11-2013 - 11-2014
New Business Development
Whitehouse Post
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1998
BS
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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