Luis Ribeiro
Login to view DISC.As Managing Partner at Lobo. cx, Luis Ribeiro leverages over three decades of experience in the creative industry, specializing in mixed media narratives and executive production. He excels at bridging the US and South American advertising markets and earned his BS from The University of Texas at Austin. Originally from Brazil, he is fluent in Portuguese.
His passion for the industrys future is evident in his mentorship of emerging talent and his service as a juror for prestigious awards like D&AD and Clio in VFX categories. He has developed a strong portfolio working with premier talent and global brands like Disney and Coca-Cola, building an extensive network of industry relationships.
He publicly advocates for the view that AI should support artists in animation, not sideline them, and has shared his perspective on the topic.
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