Luiz Santos in

Luiz Santos

Critic · DISC type C
Head of Integrated Planning at Initiative
📍 Greater London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
17 Years
Current Role
Head of Integrated Planning
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

How Luiz shows up

Information Seeker
Negotiator
Precise

They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Luiz cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
Head of Integrated Planning
Initiative
11-2019 - 9-2022
Group Director, Comms Design
Initiative
3-2015 - 11-2019
Digital Director, Comms Planning
dentsu international
9-2011 - 3-2015
Account Director, Client Management
Wavemaker
3-2010 - 8-2011
Senior Digital Planner
dentsu international
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2007
Marketing Management
Oxford Brookes University
Education details unavailable
American School of Brasilia
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Initiative Employees

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