Lutz Eckelmann

Critic
DISC Type : C

CEO at Plan Digital Now

Greater Reus Metropolitan Area, Spain

Overview

Lutz Eckelmann is the CEO of Plan Digital Now, bringing over 20 years of experience in consulting, automation, and business analysis. He specializes in developing innovative strategies for digital transformation and creating sustainable business solutions. He studied Information Technology and Business Informatics.

Lutz is a vocal advocate for consumer rights, driven by personal experiences with product quality issues that impact family time. He is passionate about leadership being purpose-driven, emphasizing a deep sense of responsibility to customers, employees, and partners over mere power.

He launched a petition for a new EU returns system to combat an estimated €300 billion in consumer fraud from defective products.

Personality Overview

Negotiator

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Transformation
As CEO of Plan Digital Now, his work focuses on optimizing digital processes and implementing sustainable tech solutions for clients.
Consumer Rights
He started a petition to reform the EU's return system, aiming to protect consumers from defective goods and financial losses.
Business Automation
His professional background and company's focus highlight his expertise in using automation to foster scalable growth and efficiency.

Media Appearances

Lutz has no verified media appearances

Work History

4-2025
CEO at Plan Digital Now
3-2024
Sales & Marketing Operation Manager at Pointsharp
6-2023
Unabhängiger Berater at Web creativo
2-2021 - 7-2023
Senior Marketing & Sales Automation Manager at Pointsharp
1-2004 - 5-2023
CEO at Internetagentur neusitelich

Education

2005 - 2009
Informationstechnologie from Hochschule für Angewandte Wissenschaften (HAW Kiel)
2001 - 2005
Wirtschaftsinformatik from Fachhochschule Lüneburg

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Reus Metropolitan Area, Spain Job Level : Leadership Designation : CEO at Plan Digital Now
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Insights For Selling To Lutz

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lutz is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lutz

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lutz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lutz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lutz

Personality Compatibility


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