Lutz Eckelmann in

Lutz Eckelmann

Critic · DISC type C
CEO at Plan Digital Now
📍 Greater Reus Metropolitan Area, Spain

Lutz Eckelmann is the CEO of Plan Digital Now, bringing over 20 years of experience in consulting, automation, and business analysis. He specializes in developing innovative strategies for digital transformation and creating sustainable business solutions. He studied Information Technology and Business Informatics.

Lutz is a vocal advocate for consumer rights, driven by personal experiences with product quality issues that impact family time. He is passionate about leadership being purpose-driven, emphasizing a deep sense of responsibility to customers, employees, and partners over mere power.

He launched a petition for a new EU returns system to combat an estimated €300 billion in consumer fraud from defective products.

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Experience
21 Years
Current Role
CEO
Job Level
Leadership
Location
Greater Reus Metropolitan Area, Spain
Personality Overview

How Lutz shows up

Negotiator
Precise
Information Seeker

They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Lutz cares about

Digital Transformation
As CEO of Plan Digital Now, his work focuses on optimizing digital processes and implementing sustainable tech solutions for clients.
Consumer Rights
He started a petition to reform the EU's return system, aiming to protect consumers from defective goods and financial losses.
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Career

Work history

4-2025
CEO
Plan Digital Now
3-2024
Sales & Marketing Operation Manager
Pointsharp
6-2023
Unabhängiger Berater
Web creativo
2-2021 - 7-2023
Senior Marketing & Sales Automation Manager
Pointsharp
1-2004 - 5-2023
CEO
Internetagentur neusitelich
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2009
Informationstechnologie
Hochschule für Angewandte Wissenschaften (HAW Kiel)
2001 - 2005
Wirtschaftsinformatik
Fachhochschule Lüneburg
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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