Lydia Flocchini in

Lydia Flocchini

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Founder and CEO at Scarab Strategies
📍 San Francisco, California, United States

Lydia is a go-to-market leader in legal tech with 30 years of experience scaling sales, marketing, and customer success organizations at companies like Thomson Reuters and BriefCatch. A graduate of the University of San Francisco School of Law, colleagues describe her as an inspiring and exceptional leader with a unique skillset.

Outside of her executive roles, Lydia is passionate about mentorship, supporting women founders, and advancing diversity in the legal profession. She is an active member of several communities, including Chief, and enjoys empowering the next generation of leaders. At UCLA, she participated in womens rowing.

She has a particular passion for taxonomies, stating, "I geek out on taxonomies."

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Experience
2 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Lydia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lydia cares about

Legal Technology
Her entire career is focused on legal tech, from her first role with Westlaw in law school to her current position as CMO at BriefCatch, a legal writing software company.
Go-to-Market Strategy
As a GTM leader and two-time CMO, she specializes in building and scaling the commercial engines for fast-growing B2B and SaaS technology companies in the legal sector.
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Career

Work history

2-2024
Founder and CEO
Scarab Strategies
11-2025
Partner & Legal Category Designer
LawSHIFT
9-2025
Legal Tech GTM Startup Advisor
Motion to Scale
6-2025
GTM Certified Partner
GTM Partners
10-2024
Advisor
Center for Law, Tech, and Social Good
In the press

Media appearances

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Education
Doctor of Law (JD)
University of San Francisco School of Law
6-1997 - 7-1997
Rhodes Program
Tulane University Law School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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