Lyle Medlen

Commander
DISC Type : D

Senior Director of Marketing at Cristcot

Nashville, Tennessee, United States

Overview

Lyle has no verified overview

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Lyle has no verified topics they care about

Media Appearances

Lyle has no verified media appearances

Work History

10-2025
Senior Director of Marketing at Cristcot
4-2025 - 10-2025
Senior Director of Marketing, Neurology at Immunovant
5-2022 - 4-2025
Senior Marketing Director, U.S. Commercial Solutions at IQVIA
11-2021 - 5-2022
Director Multi-Channel Customer Engagement Marketing US at ViiV Healthcare
7-2020 - 11-2021
Director, HIV Marketing at ViiV Healthcare

Education

2012 - 2013
Master's degree from The University of Georgia
2008 - 2012
BBA: Marketing from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Nashville, Tennessee, United States Job Level : Senior Designation : Senior Director of Marketing at Cristcot
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Insights For Selling To Lyle

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyle is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lyle

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lyle move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lyle take some risk or not?

  • The risks don’t matter much to them.

You And Lyle

Personality Compatibility


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