Maarten Van Rijckevorsel in

Maarten Van Rijckevorsel

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Founder & Fractional Marketing Director at Redwired
📍 Amsterdam, North Holland, Netherlands

Maarten van Rijckevorsel is the Founder and Fractional Marketing Director at Redwired, a B2B marketing collective. He focuses on driving growth for B2B companies through AI-powered marketing and content strategies, drawing on experience with major brands like BMW, Siemens, and ABN Amro. He holds a Drs. degree from the University of Amsterdam.

People who have worked with Maarten describe him as highly critical, skilled at forcing a shift towards a customer-centric perspective rather than a company-focused message.

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Experience
31 Years
Current Role
Founder & Fractional Marketing Director
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Maarten cares about

AI in Marketing
Advocates for an "AI-first" approach to commercial strategy and organized a roundtable on the long-term impact of AI in B2B organizations.
B2B Growth Strategy
His primary focus is helping B2B companies grow faster than their competition by developing and implementing distinct marketing strategies.
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Career

Work history

1-2024
Founder & Fractional Marketing Director
Redwired
7-2016 - 12-2023
Strategy Director & co-owner
prospex
1-2016 - 1-2017
Founder
Metis Media - building better communities
2-2010 - 8-2015
Manager Marketing MKB
KPN
2-2008 - 1-2010
Manager Callfactory Nummerinformatiediensten
KPN
In the press

Media appearances

Ervaren marketingexperts lanceren Redwired, een innovatief B2B marketingcollectief. Featured in Emerce
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Oud‑KPN marketeers starten B2B‑marketingcollectief Redwired. Featured in Fonk Online
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Education
8-1985 - 8-1991
drs
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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