Maarten van Rijckevorsel is the Founder and Fractional Marketing Director at Redwired, a B2B marketing collective. He focuses on driving growth for B2B companies through AI-powered marketing and content strategies, drawing on experience with major brands like BMW, Siemens, and ABN Amro. He holds a Drs. degree from the University of Amsterdam.
People who have worked with Maarten describe him as highly critical, skilled at forcing a shift towards a customer-centric perspective rather than a company-focused message.
Read the full overview →They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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