Maarten Van Rijckevorsel in

Maarten Van Rijckevorsel

Captain · DISC type DS
Founder & Fractional Marketing Director at Redwired
📍 Amsterdam, North Holland, Netherlands

Maarten van Rijckevorsel is the Founder and Fractional Marketing Director at Redwired, a B2B marketing collective. He focuses on driving growth for B2B companies through AI-powered marketing and content strategies, drawing on experience with major brands like BMW, Siemens, and ABN Amro. He holds a Drs. degree from the University of Amsterdam.

People who have worked with Maarten describe him as highly critical, skilled at forcing a shift towards a customer-centric perspective rather than a company-focused message.

Read the full overview →
Experience
31 Years
Current Role
Founder & Fractional Marketing Director
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Maarten shows up

Dynamic But Sincere
Planner & Achiever
Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Maarten cares about

AI in Marketing
Advocates for an "AI-first" approach to commercial strategy and organized a roundtable on the long-term impact of AI in B2B organizations.
B2B Growth Strategy
His primary focus is helping B2B companies grow faster than their competition by developing and implementing distinct marketing strategies.
+5 more topics Login to view topics
Career

Work history

1-2024
Founder & Fractional Marketing Director
Redwired
7-2016 - 12-2023
Strategy Director & co-owner
prospex
1-2016 - 1-2017
Founder
Metis Media - building better communities
2-2010 - 8-2015
Manager Marketing MKB
KPN
2-2008 - 1-2010
Manager Callfactory Nummerinformatiediensten
KPN
In the press

Media appearances

Ervaren marketingexperts lanceren Redwired, een innovatief B2B marketingcollectief. Featured in Emerce
See now
Oud‑KPN marketeers starten B2B‑marketingcollectief Redwired. Featured in Fonk Online
+1 more appearances Login to view media
Education
8-1985 - 8-1991
drs
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Maarten. Free, 10 seconds.