Macarena Barrios Quezada

Macarena Barrios Quezada is the Marketing Manager at Empresas Carozzi S. A. , bringing over 20 years of experience in mass consumption and brand development for iconic brands like Costa and Ambrosoli. She holds a degree in Commercial Engineering from Universidad Gabriela Mistral and a Masters degree from Universidad Adolfo Ibáñez.

Her professional focus includes leading her team in innovative digital campaigns that combine creative strategies with new trends. She is passionate about adapting brands to new consumer landscapes, particularly in connecting with younger audiences through strategic collaborations and modern marketing approaches.

She also serves as a Director for the Asociación Nacional de Avisadores (ANDA), contributing to the broader advertising industry.