Macarena Sánchez in

Macarena Sánchez

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Marketing Director Chile at Patagonia
📍 Chile

Macarena is the Marketing Director for Patagonia in Chile, with deep expertise in the outdoor sports industry. She has a strong background in growing brands, notably spending seven years as the Brand Manager for Marmot. Colleagues describe her as forward-thinking, innovative, passionate, and highly organized.

An avid mountaineering enthusiast and climber, Macarena is deeply passionate about the outdoors. She actively champions environmental causes, such as the conservation of the Cochamó Valley, and is a strong advocate for increasing female participation in outdoor sports and the industry itself.

She has authored publications focused on elevating womens roles in climbing and the Chilean outdoor industry.

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Experience
13 Years
Current Role
Marketing Director Chile
Job Level
Mid-senior
Location
Chile
Personality Overview

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Priorities

Topics Macarena cares about

Environmental Conservation
Actively promotes conservation initiatives like protecting the Cochamó Valley and aligns with Patagonia's mission of making Earth its primary shareholder.
Outdoor Brand Strategy
Has an extensive career building and managing prominent outdoor brands like Patagonia and Marmot within the Chilean market.
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Career

Work history

2-2020
Marketing Director Chile
Patagonia
9-2019 - 2-2020
Researcher: Innovation & Mountain Zones in the Italian Outdoor Sport Industry
Université Savoie Mont Blanc
10-2018 - 2-2019
Outdoor Market Consulting Project: Country Overview Austria, Switzerland, Scandinavia, Spain & China
Outdoor Sports Valley
3-2011 - 6-2018
Marmot Brand Manager Chile
Komax S.A.
3-2011 - 3-2017
Outdoor Research Brand Manager Chile
Komax S.A.
In the press

Media appearances

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Education
2018 - 2020
International Sales Specialist in the Sports Industry - IUT
Université Savoie Mont Blanc
2000 - 2004
Sociologist
Pontificia Universidad Católica del Ecuador
1997 - 2000
Bachelor's degree
Pontificia Universidad Católica de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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