Macarena is the Marketing Director for Patagonia in Chile, with deep expertise in the outdoor sports industry. She has a strong background in growing brands, notably spending seven years as the Brand Manager for Marmot. Colleagues describe her as forward-thinking, innovative, passionate, and highly organized.
An avid mountaineering enthusiast and climber, Macarena is deeply passionate about the outdoors. She actively champions environmental causes, such as the conservation of the Cochamó Valley, and is a strong advocate for increasing female participation in outdoor sports and the industry itself.
She has authored publications focused on elevating womens roles in climbing and the Chilean outdoor industry.
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