Madison Willoughby in

Madison Willoughby

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Senior Account Manager at Dun & Bradstreet
📍 Philadelphia, Pennsylvania, United States

Madison is a skilled Senior Account Manager at Dun & Bradstreet with a track record of driving revenue by leading projects and product improvements. Her background includes managing technical projects in growth marketing at Gopuff. She holds a Bachelor of Arts from West Chester University of Pennsylvania.

During college, Madison was a member of the Alpha Sigma Tau sorority. Her professional interests include staying current with industry leaders and creative agencies like Ad Age and Brownstein, reflecting a strong passion for the advertising and marketing landscape.

At Gopuff, she identified a critical support gap and took the initiative to create an entire Martech Engineering team to optimize paid performance.

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Experience
6 Years
Current Role
Senior Account Manager
Job Level
Middle
Location
Philadelphia, Pennsylvania, United States
Personality Overview

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Priorities

Topics Madison cares about

Marketing Technology
Pioneered and led the Martech Engineering team at Gopuff, focusing on technical integrations to boost paid performance and support growth marketing initiatives.
Account & Project Management
Drives revenue growth by managing key client accounts and leading complex projects, ensuring timely and on-budget delivery while maintaining high team morale.
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Career

Work history

9-2022
Senior Account Manager
Dun & Bradstreet
5-2021 - 8-2022
Technical Project Manager, Growth Marketing
Gopuff
12-2020 - 5-2021
Project Manager
1Digital® Agency
7-2020 - 12-2020
Junior Project Manager
1Digital® Agency
8-2019 - 7-2020
Project Coordinator
2120 Creative
In the press

Media appearances

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Education
2015 - 2019
Bachelor of Arts - BA
West Chester University of Pennsylvania
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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