Mads Valentin in

Mads Valentin

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Head of Demand Creation, Global Marketing at FOSS
📍 Copenhagen, Capital Region of Denmark, Denmark

Mads is the Head of Demand Creation at FOSS, specializing in digital marketing and strategic communication to design valuable B2B customer journeys. Educated at London Business School, colleagues consistently describe him as a strategic, creative, and innovative thinker who translates business objectives into tangible tools.

He is passionate about supporting and developing others, taking pride in promoting talented and creative individuals. His interests also include the marketing and communication strategies of major consumer goods companies like Procter & Gamble and Unilever.

Unique fact: Mads is a jury member for the "Best in Digital Demand Generation (B2B)" category at the Danish Digital Awards 2025.

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Experience
33 Years
Current Role
Head of Demand Creation, Global Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mads cares about

Digital Demand Generation
This is his core focus at FOSS and he is a jury member for this specific category at the Danish Digital Awards 2025.
B2B Customer Journeys
His role involves designing and creating value-driven digital dialogues and journeys for FOSS's global B2B customers.
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Career

Work history

1-2020
Head of Demand Creation, Global Marketing
FOSS
8-2012
Examiner/Censor
University of Copenhagen, Department of Forestry & Landscape
11-2016 - 1-2020
Senior Global Communications Partner, Global Marketing, Household Care
Novozymes
4-2014 - 11-2016
Global Communications Manager, Global Communications, Household Care
Novozymes
1-2012 - 3-2014
Group Account Director/Kontaktdirektør, Healthcare
REPUTATION/Publicis
In the press

Media appearances

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Education
2011 - 2011
Essentials of Leadership programme
London Business School
1985 - 1992
Cand.oecon.
University of Aarhus, Aarhus, Denmark
1990 - 1991
International management
Ecole Supérieure de Commerce de Lyon, Lyon, France
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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