Mads is the Head of Demand Creation at FOSS, specializing in digital marketing and strategic communication to design valuable B2B customer journeys. Educated at London Business School, colleagues consistently describe him as a strategic, creative, and innovative thinker who translates business objectives into tangible tools.
He is passionate about supporting and developing others, taking pride in promoting talented and creative individuals. His interests also include the marketing and communication strategies of major consumer goods companies like Procter & Gamble and Unilever.
Unique fact: Mads is a jury member for the "Best in Digital Demand Generation (B2B)" category at the Danish Digital Awards 2025.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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