Maic Shirbell

Evaluator
DISC Type : cds

Startup Consultant at Onething

Varloh, Lower Saxony, Germany

Overview

Maic is an angel investor and startup consultant specializing in gaming, eSports, and the metaverse. He mentors and invests in early-stage founders who are building the future of interactive entertainment. He holds a Masters degree from Humboldt-Universität zu Berlin and a Bachelors from WHU – Otto Beisheim School of Management.

His passion for gaming extends beyond his professional life, viewing it as a core part of his identity since childhood. He sees gaming not just as entertainment but as a complex infrastructure of communities, digital economies, and emerging technologies. He is driven by the emotional connections and friendships built through gaming.

Unique fact: Maic believes the most successful games create memorable feelings, stating that "Players rarely remember features. They remember feelings."

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Future of Gaming
Sees the industry as a $250B+ ecosystem and invests in startups shaping its future through social experiences, immersive worlds, and innovative monetization.
Seed Startup Trajectory
Invests in a founder's trajectory and learning velocity at the seed stage, prioritizing speed of execution and clarity of thinking over early metrics.
Emotional Game Design
Believes successful games are built on emotion and belonging, not just mechanics, creating feelings that players will remember long after they stop playing.

Media Appearances

Maic has no verified media appearances

Work History

2-2024
Startup Consultant at Onething
11-2023
Mentor at Bessemer Venture Partners
10-2022
Angel Investor at GenMyCard.co
10-2022
Angel Investor at Metatech
4-2022
Business Development Specialist at Gartner

Education

2013 - 2015
Master's degree from Humboldt-Universität zu Berlin
2009 - 2013
Bachelor's degree from WHU – Otto Beisheim School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Varloh, Lower Saxony, Germany Job Level : Mid-senior Designation : Startup Consultant at Onething
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Insights For Selling To Maic

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maic is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maic

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maic move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maic take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maic

Personality Compatibility


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