Maic Shirbell in

Maic Shirbell

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Startup Consultant at Onething
📍 Varloh, Lower Saxony, Germany

Maic is an angel investor and startup consultant specializing in gaming, eSports, and the metaverse. He mentors and invests in early-stage founders who are building the future of interactive entertainment. He holds a Masters degree from Humboldt-Universität zu Berlin and a Bachelors from WHU – Otto Beisheim School of Management.

His passion for gaming extends beyond his professional life, viewing it as a core part of his identity since childhood. He sees gaming not just as entertainment but as a complex infrastructure of communities, digital economies, and emerging technologies. He is driven by the emotional connections and friendships built through gaming.

Unique fact: Maic believes the most successful games create memorable feelings, stating that "Players rarely remember features. They remember feelings."

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Experience
12 Years
Current Role
Startup Consultant
Job Level
Mid-senior
Location
Varloh, Lower Saxony, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Maic cares about

Future of Gaming
Sees the industry as a $250B+ ecosystem and invests in startups shaping its future through social experiences, immersive worlds, and innovative monetization.
Seed Startup Trajectory
Invests in a founder's trajectory and learning velocity at the seed stage, prioritizing speed of execution and clarity of thinking over early metrics.
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Career

Work history

2-2024
Startup Consultant
Onething
11-2023
Mentor
Bessemer Venture Partners
10-2022
Angel Investor
GenMyCard.co
10-2022
Angel Investor
Metatech
4-2022
Business Development Specialist
Gartner
In the press

Media appearances

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Education
2013 - 2015
Master's degree
Humboldt-Universität zu Berlin
2009 - 2013
Bachelor's degree
WHU – Otto Beisheim School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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