Maja Delaney in

Maja Delaney

Enthusiast · DISC type i
FMCG Sales Expert & Advisor at By the Sea Consulting
📍 United Kingdom

Maja is a results-focused FMCG commercial leader and advisor at By the Sea Consulting, specializing in scaling start-up food and drink brands. Her experience includes roles at Innocent and Higgidy. People who have worked with her describe her as creative, driven, commercially astute, and organized.

Based in Brighton, Maja is passionate about fostering sustainable and diverse brands, as seen in her support for Tescos accelerator program. She is energized by the variety and challenge of helping different small businesses grow and appreciates innovative and bold brand collaborations within the food industry.

She was fascinated by the wild collaboration between two of her former partners, Hackney Gelato and KFC, which resulted in a Gravy Gelato product.

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Experience
5 Years
Current Role
FMCG Sales Expert & Advisor
Location
United Kingdom
Personality Overview

How Maja shows up

Non-Confrontational
Amiable & Agreeable
Story Driven

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Maja cares about

Scaling Start-ups
Her consultancy, By the Sea Consulting, is dedicated to helping challenger brands grow by setting strategy, building teams, and expanding distribution in grocery and wholesale channels.
FMCG Innovation
She shows a keen interest in creative brand partnerships and novel products, highlighting a collaboration between KFC and Hackney Gelato as a prime example.
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Career

Work history

1-2020
FMCG Sales Expert & Advisor
By the Sea Consulting
4-2025
Sales Lead
A brand new frozen concept....to be revealed in late 2025!
10-2023
Advisor & Sales Support
Wildling Drinks
12-2023 - 1-2025
Sales Lead
Kabuto Noodles
10-2022 - 10-2024
Sales Lead
Pukpip
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
Bachelor's degree
University of Victoria
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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