Maja Kovacic-Kalra in

Maja Kovacic-Kalra

Sharpshooter · DISC type DC
Marketing coach for Architects at Architect & Marketing
📍 London, England, United Kingdom

Maja Kovacic-Kalra is a former architect with 13 years of experience who is now a London-based marketing coach and copywriter. She specializes in writing websites and creating LinkedIn strategies for architects, helping them translate their technical work into compelling stories that resonate with clients. People who have worked with her describe her as professional, structured, and helpful.

Originally from Slovenia, Maja is a mother of two and owner of two dogs. In her earlier years, sport was a significant part of her life, and she was involved in both gymnastics and acrobatic skiing. She now enjoys gym sessions to stay active.

Unique fact: After more than a decade as a certified architect, she pivoted her career to focus on solving the communication gap between architects and their potential clients.

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Experience
8 Years
Current Role
Marketing coach for Architects
Location
London, England, United Kingdom
Personality Overview

How Maja shows up

Thorough Evaluator
Rigorous & Demanding
ROI Driven

More than the product, they care about the impact of the product. They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Maja cares about

Architectural Marketing
Her entire business is focused on helping architects write better, more client-focused copy for their websites and marketing materials to attract better projects.
Website Storytelling
She emphasizes turning project descriptions and firm philosophies into relatable stories that clients can connect with on an emotional level, rather than just technical descriptions.
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Career

Work history

10-2023
Marketing coach for Architects
Architect & Marketing
10-2023
Self Employed
Architect & Marketing
10-2018 - 10-2023
Freelance Social Media Manager
Spotted
10-2017 - 5-2018
Social Media Manager
Digital Mums
10-2017
Career break
Full time mum
In the press

Media appearances

Maja Kovacic-Kalra: Website Copywriter for Architects. Featured in Architect & Marketing (company website)
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About - Website Copywriter for Architects | Maja Kovacic-Kalra. Featured in Architect & Marketing (company website)
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Education
Certified Architect
Slovenian Chamber of Architecture and Spatial planning
APMP qualification
APM project management qualification course, UCL, London
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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