Malcolm Hicks

Examiner
DISC Type : cs

Senior Vice President at McDonald's

London, England, United Kingdom

Overview

Malcolm has no verified overview

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Malcolm has no verified topics they care about

Media Appearances

Malcolm has no verified media appearances

Work History

2-2022
Senior Vice President at McDonald's
8-2004
Senior Director, European Legal at McDonald's
Vice President at McDonald's Corporation
Associate at Pattishall, McAuliffe, Newbury, Hilliard & Geraldson

Education

1999 - 2002
JD from University of Chicago Law School
1984 - 1988
Bachelor of Science (BS) from United States Air Force Academy

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Senior Vice President at McDonald's
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Insights For Selling To Malcolm

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malcolm is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Malcolm

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Malcolm move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Malcolm take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Malcolm

Personality Compatibility


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