Marc Sherman

iHeartMedia at 34 yrs 4 mos

📍 Houston, Texas, United States

Marc Sherman is the Executive VP of Programming for iHeartMedias Texas-Louisiana division, with over 34 years of experience at the company. A graduate of PennWest Clarion, he also serves as the long-standing Program Director for Houstons acclaimed SUNNY 99. 1 FM.

He has led his station to win the prestigious Marconi Radio Award, one of the highest honors in the broadcasting industry.

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Experience

29 Years

Current Role

iHeartMedia

Job Level

Mid-senior

Location

Houston, Texas, United States

Personality Overview

How Marc shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Marc cares about

Radio Programming

As a long-tenured Program Director and EVP, he has deep expertise in shaping on-air content, music selection, and station branding to capture target audiences.

Broadcast Industry Excellence

He led his station to win a Marconi Radio Award, signaling a commitment to achieving the highest standards and recognition within the broadcast industry.

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Career

Work history

iHeartMedia

34 yrs 4 mos

7-1996

Program Director

SUNNY 99.1 FM

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1981 - 1985

Bachelor’s Degree

PennWest Clarion

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Invite them for a social do but don’t rely solely on the relationship

DON'T

Don’t brush off any concerns, take all questions seriously

Help them realize that there is no personal risk in making this decision

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When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

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When writing an email

Subject: Exciting but objective

Length of mail: Medium

Salutation: Yes ( Something usual). Greeting: No. Tone of words: Confident, informational. Bullet points: Could use. Closing line: Logically summarize, keep high energy. Complimentary close: Unique or standard. Overall messaging: Focused on generating excitement while staying objective

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Negotiating and closing

The secret to closing Marc fast: Clear proof of product value matters to them, followed by others' testimonials and rapport.

How fast will Marc move? They like to analyze well and then make their decisions.

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