Marcel Henriquez

Inquirer
DISC Type : cd

Founder & CCO at Omni-IO

Rotterdam and The Hague, Netherlands

Overview

Marcel Henriquez is an IT entrepreneur with over 20 years of experience at the intersection of marketing, sales, and technology. As Managing Director of Inzights, he specializes in data-intensive software development and AI-ready data solutions. People who have worked with him describe him as having an enormous drive, energy, and strategic intelligence.

He is a dedicated family man who actively uses his professional network to support his sons, Daniël and Benjamin, with their academic and early career milestones. Outside of work, he attends industry events and maintains an interest in broader political and business topics, following publications like the Harvard Business Review and organizations like the European Commission.

He is the founder of Haagse Feiten, a startup dedicated to making Dutch parliamentary data accessible to the public and professionals.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI-Ready Data
He is leading his company, Inzights, to build a new generation of software specifically prepared for AI applications, focusing on processing and standardizing complex data.
Accessible Parliamentary Data
As a partner at Haagse Feiten, he is passionate about making complex parliamentary information accessible to businesses, governments, and professionals through technology.
IT Entrepreneurship
A serial entrepreneur since 2003, he has founded, owned, and directed multiple IT companies, including OmnIT, Pass Software, and CC Group, before his current venture.

Media Appearances

Marcel has no verified media appearances

Work History

1-2026
Founder & CCO at Omni-IO
7-2015
Partner @ Haagse Feiten at Haagse Feiten
10-2013
Managing Director at Inzights
1-2011 - 5-2012
Director / Owner at CC Group
1-2011 - 4-2012
Director at PASS Software BV

Education

1990 - 1996
heao from Saxion University of Applied Sciences
1990 - 1995
Yes from Saxion University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 28 Location : Rotterdam and The Hague, Netherlands Job Level : Leadership Designation : Founder & CCO at Omni-IO
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marcel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marcel

Personality Compatibility


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