Marcel Minassian

Energizer
DISC Type : I

Head of Media & Innovation at Genentech

San Francisco Bay Area, United States

Overview

Marcel has no verified overview

Personality Overview

Informal

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Marcel has no verified topics they care about

Media Appearances

Marcel has no verified media appearances

Work History

7-2024
Head of Media & Innovation at Genentech
1-2023 - 5-2024
Executive Director, Consumer & Digital Marketing Operations at AbbVie
8-2020 - 1-2023
Director, International Performance Marketing at AbbVie
11-2019 - 8-2020
Vice President of Marketing at Transcend Digital
8-2017 - 6-2020
Instructor at Orange Coast College

Education

PhD from University of Oxford
MA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Media & Innovation at Genentech
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marcel

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marcel take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Marcel

Personality Compatibility


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