Marcel Schubert in

Marcel Schubert

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Startup Mentor at UPSCALER ESSEN Start-up Support und Community
📍 Essen, North Rhine-Westphalia, Germany

Marcel Schubert is the Founder and Brand Architect of burnt GmbH, a business design studio with a focus on creating uncopyable strategies for startups. With over 20 years of experience, he combines brand strategy with business modeling to help companies become market leaders. Colleagues and clients praise him for his professional competence, empathy, and valuable insights.

Marcels professional philosophy is profoundly shaped by the renowned brand strategist Marty Neumeier, who personally trained and certified him. He is dedicated to spreading this knowledge, having managed the German editions of Neumeier’s classic books and hosting the "STRATEGIC FOUNDERS" podcast to discuss brand strategy and business development with other founders.

Unique fact: He was personally trained and certified by Marty Neumeier, the influential author and brand expert who has worked with companies like Apple and Google.

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Experience
18 Years
Current Role
Startup Mentor
Job Level
Leadership
Location
Essen, North Rhine-Westphalia, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marcel cares about

Strategic Branding
As a Certified Brand Architect trained by Marty Neumeier, his entire professional focus is on building differentiated, market-leading brands for startups and established companies.
Market Differentiation
He champions the "ZAG" philosophy of radical differentiation, believing that companies must challenge their market with an uncopyable approach to succeed.
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Career

Work history

1-2025
Startup Mentor
UPSCALER ESSEN Start-up Support und Community
4-2024
Co-Founder & Chief Brand Officer (CBO)
iQnexxt Solutions GmbH
1-2024
Startup Mentor
start2grow | Gründungswettbewerb
3-2023
Business- & Brand Strategist
Spotlight!
10-2022
Startup Mentor
DIGITALHUB.DE
In the press

Media appearances

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Education
Communication- Design
CA Media - Designschool
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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