Marcel Schubert

Activist
DISC Type : Cd

Startup Mentor at UPSCALER ESSEN Start-up Support und Community

Essen, North Rhine-Westphalia, Germany

Overview

Marcel Schubert is the Founder and Brand Architect of burnt GmbH, a business design studio with a focus on creating uncopyable strategies for startups. With over 20 years of experience, he combines brand strategy with business modeling to help companies become market leaders. Colleagues and clients praise him for his professional competence, empathy, and valuable insights.

Marcels professional philosophy is profoundly shaped by the renowned brand strategist Marty Neumeier, who personally trained and certified him. He is dedicated to spreading this knowledge, having managed the German editions of Neumeier’s classic books and hosting the "STRATEGIC FOUNDERS" podcast to discuss brand strategy and business development with other founders.

Unique fact: He was personally trained and certified by Marty Neumeier, the influential author and brand expert who has worked with companies like Apple and Google.

Personality Overview

Observative

Meticulous

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Strategic Branding
As a Certified Brand Architect trained by Marty Neumeier, his entire professional focus is on building differentiated, market-leading brands for startups and established companies.
Market Differentiation
He champions the "ZAG" philosophy of radical differentiation, believing that companies must challenge their market with an uncopyable approach to succeed.
Startup Mentorship
He actively mentors at multiple startup programs, including Scale-up. NRW and UPSCALER ESSEN, where he shares his expertise in business and brand strategy.

Media Appearances

Marcel has no verified media appearances

Work History

1-2025
Startup Mentor at UPSCALER ESSEN Start-up Support und Community
4-2024
Co-Founder & Chief Brand Officer (CBO) at iQnexxt Solutions GmbH
1-2024
Startup Mentor at start2grow | Gründungswettbewerb
3-2023
Business- & Brand Strategist at Spotlight!
10-2022
Startup Mentor at DIGITALHUB.DE

Education

Communication- Design from CA Media - Designschool

More Information

Social Presence :

Prographics :

Exp : 18 Location : Essen, North Rhine-Westphalia, Germany Job Level : Leadership Designation : Startup Mentor at UPSCALER ESSEN Start-up Support und Community
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marcel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marcel

Personality Compatibility


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