Marcela Pilar Escobar Francois in

Marcela Pilar Escobar Francois

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Socia Profesional at Asociación DEC Chile
📍 Chile

Marcela Pilar Escobar Francois is a senior executive with 13 years of experience leading Customer Experience (CX), Marketing, and Commercial Strategy. An an alumna of Universidad de Chile, she specializes in building CX areas from scratch and implementing omnichannel models. Colleagues describe her as responsible, committed, and proactive.

Marcela is driven by the conviction that a customer-centric strategy can transform cultures and business outcomes. She has a strong interest in how technology and human empathy intersect to create better experiences, particularly within the healthcare sector, and is a Professional Partner at Asociación DEC Chile.

Unique fact: She successfully increased the adoption of a digital channel from 5% to 48% within just 12 months in a previous role.

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Experience
24 Years
Current Role
Socia Profesional
Location
Chile
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Marcela cares about

Customer Experience (CX)
Her entire career is focused on CX. She frequently posts about the need to humanize brands and integrate customer-centric strategies into corporate culture.
Digital Transformation
Has led digital transformation projects, including redesigning customer journeys and implementing CRM systems like Salesforce to improve efficiency and user adoption.
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Career

Work history

7-2025
Socia Profesional
Asociación DEC Chile
6-2025
Consultora CX
Conectiva Lab
2-2022 - 3-2025
Gerente de Clientes
Esencial
11-2019 - 2-2022
Subgerente de Experiencia Cliente
ISALUD Isapre de Codelco
11-2017 - 3-2019
Gerente de Area Go To Market
Telefónica
In the press

Media appearances

Marcela Escobar Francois – Asociación DEC Chile. Featured in Asociación DEC Chile
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Education
1995 - 1999
Ingeniero Comercial
Universidad de Chile
2017 - 2018
Magíster en Comunicación Integrada (Digital
Universidad del Desarrollo
2011 - 2011
Diploma en Engagement Marketing
Universidad del Desarrollo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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