Marcelo Assereuy Lobao in

Marcelo Assereuy Lobao

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Executive Sales Manager / Head of Sales / Commercial Director of Sales at Alloha Fibra
📍 São Paulo, São Paulo, Brazil

Marcelo is a senior sales executive with over 20 years of experience driving revenue growth in the telecommunications and retail sectors for companies like Alloha Fibra and Telefônica. Colleagues describe him as an intelligent, ethical, and empathetic leader with a talent for building high-performance teams. He holds a certification in Network Defense from Cisco.

Outside of his corporate responsibilities, Marcelo is deeply motivated by personal challenges and continuous learning. He believes strongly in dedication and study as the path to achieving significant goals, a philosophy he applies to both his personal and professional life. He has also studied Team Management at Harvard University.

He recently earned a "Network Defense" certification from Cisco, demonstrating a commitment to expanding his technical knowledge beyond his sales leadership role.

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Experience
8 Years
Current Role
Executive Sales Manager / Head of Sales / Commercial Director of Sales
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Marcelo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marcelo cares about

FTTH Market Growth
Leads sales for one of Brazil's largest independent Fiber-to-the-Home (FTTH) players, focusing on market expansion and revenue acceleration in a competitive landscape.
Omnichannel Strategy
Has extensive expertise in optimizing and managing a wide range of sales channels, including direct, indirect (PaP), retail, and e-commerce for B2C and B2B markets.
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Career

Work history

1-2024
Executive Sales Manager / Head of Sales / Commercial Director of Sales
Alloha Fibra
9-2021 - 1-2024
Executive Sales Manager / Head of Sales / Commercial Director of Sales MG-GO-DF
Vero Internet
9-2019 - 8-2021
National Commercial Sales Director
Scan Distributor
3-2017 - 9-2019
Regional Sales Manager/Sales Manager/Operations Manager
Via Varejo SA
11-2016 - 3-2017
Regional Sales Manager / Operations Manager
Telefónica
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2011
Team Management .
Harvard University
9-2023 - 11-2023
General English Program (CEFR Pre-Advanced Level 10)
ILAC
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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