Marcin Cichon

Enthusiast
DISC Type : i

Strategic Advisor at Competera Pricing Platform

Wollerau, Schwyz, Switzerland

Overview

Marcin is a seasoned entrepreneur in the pricing software industry, best known for founding Pricefx and leading it as CEO for over a decade. He has a history of working for major firms like Vendavo and PwC and now serves as a Strategic Advisor for Competera, focusing on international growth.

Born in Poland during the communist era, Marcin fled as a refugee and pursued his education in Switzerland. In his youth, he was a competitive ballroom dancer. More recently, he has taken up an interest in organic farming.

An interesting fact: Marcin co-founded Pricefx after getting fired from a competitor for being unhappy with their lack of innovation, sparking his mission to build a better, more accessible pricing solution.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Pricing Software
He co-founded and led Pricefx, a major cloud-native pricing software company, for over a decade and now advises Competera in the same space.
SaaS Innovation
He pioneered a cloud-native SaaS approach at Pricefx when legacy providers were still on-premise, focusing on a "fast, flexible, and friendly" model.
Customer Centricity
Emphasizes that building a business on customer loyalty and creating real value is a core principle, not just a marketing slogan.

Media Appearances

Pricing Visionary and Pricefx Founder Marcin Cichon Joins Competera as Strategic Advisor. Featured in Competera.ai

See Now

Work History

2-2026
Strategic Advisor at Competera Pricing Platform
1-2024
Founder, Advisor to the CEO, Board observer at Pricefx
9-2022 - 1-2024
Founder & co-CEO at Pricefx
10-2010 - 9-2022
CEO & co-Founder at Pricefx
8-2006 - 10-2010
VP and General Manager Europe at Vendavo Inc.

Education

1989 - 1994
lic. oec. from University of Zurich
1988 - 1989
Computer Science from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 31 Location : Wollerau, Schwyz, Switzerland Job Level : Leadership Designation : Strategic Advisor at Competera Pricing Platform
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Insights For Selling To Marcin

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Marcin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Marcin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Marcin take some risk or not?

  • They can take some low-probability risks if needed.

You And Marcin

Personality Compatibility


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