Marcus Larra in

Marcus Larra

Questioner · DISC type c
Owner at Larra Heating & Air, DBA Texas Air
📍 Amarillo, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Owner
Job Level
Mid-senior
Location
Amarillo, Texas, United States
Personality Overview

How Marcus shows up

Cautious & Analytical
Price-Sensitive
Not Easily Convinced

They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Marcus cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2016
Owner
Larra Heating & Air, DBA Texas Air
7-2012
Commercial Sales Consultant
Scottco
3-2011 - 6-2012
Commercial HVAC Tech
Quality Mechanical, Inc.
10-2005 - 3-2011
HVAC tech
Scottco
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
HVAC
Amarillo College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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