Mari Lymysalo

Questioner
DISC Type : c

Chief Executive Officer at Vauraus

Helsinki, Uusimaa, Finland

Overview

Mari Lymysalo is the CEO of Vauraus, leveraging extensive experience in FinTech, corporate venture capital, and P&L management from roles at Invesdor and Capgemini. She holds an M. Sc. in Technology. Colleagues describe her as a highly professional, smart, and fair leader who excels at analysis and execution.

For over six years, she was a university lecturer at FH Joanneum, teaching Business Planning and Management courses to bachelors and masters degree students.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

SME Financing
As CEO of Vauraus and former MD of Invesdor Nordics, she is deeply involved in providing capital to small and medium-sized enterprises through modern financing platforms.
Impact Investing
She actively promotes financing for sustainable and impact-focused innovations, such as backing renewable energy projects to build community trust and engagement.
Venture Capital
Previously led startup investments and strategic collaborations for Capgemini Ventures, focusing on promising B2B technology startups aligned with corporate strategy.

Media Appearances

Mari has no verified media appearances

Work History

1-2026
Chief Executive Officer at Vauraus
10-2022 - 12-2025
Managing Director at Invesdor Nordics
1-2021 - 10-2022
Director, Capgemini Ventures at Capgemini
2016 - 1-2021
Deputy COO, Group World Class Centers at Altran
9-2009 - 2-2018
University Lecturer at FH Joanneum

Education

1995 - 2000
M.Sc.(Tech.) from Teknillinen korkeakoulu-Tekniska högskolan
1998 - 1998
International Business from Linköping University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Helsinki, Uusimaa, Finland Job Level : Leadership Designation : Chief Executive Officer at Vauraus
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Insights For Selling To Mari

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mari is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mari

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mari move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mari take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mari

Personality Compatibility


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