Maria Alejandra Vasquez

Critic
DISC Type : C

Marketing Director at Legacy Group International

Bucaramanga, Santander, Colombia

Overview

Alejandra Vasquez is the Marketing Director for Legacy Group International, a leading US real estate team. A Business Administrator with degrees from Bishops University and Universidad Autónoma de Bucaramanga, she specializes in transforming ideas into actionable brand strategies and building engaged communities. She has a proven track record of managing projects and optimizing marketing KPIs.

Alejandra is passionate about putting a human-centric approach back into branding. She has an interest in international market development and arts administration, having taken specialized courses in these areas. Her international education in both Canada and Colombia provides her with a unique global perspective in her professional and personal endeavors.

She received a scholarship from the Universidad Autónoma de Bucaramanga in recognition of her outstanding academic performance on the national Saber Pro exams.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand-led Communities
Her core passion is building thriving and engaged communities around a brand's vision, putting a human-centric focus back into marketing.
Real Estate Innovation
She actively immerses herself in the real estate industry, attending events like eXpCon and the Real Estate Growth Summit to learn about the latest technologies and strategies.
Creative Strategy
Focuses on turning "all-over-the-place ideas into actionable plans and tangible products, " as demonstrated by her work developing the "Top Agent Nation" project.

Media Appearances

Maria has no verified media appearances

Work History

10-2025
Marketing Director at Legacy Group International
4-2024
Marketing Project Manager at Legacy Group International
1-2023 - 5-2023
Revenue coordinator at Bishop's University
6-2022 - 4-2024
Social Media Manager at Freelance

Education

1-2020 - 5-2024
Bachelor's degree from Universidad Autónoma de Bucaramanga
9-2022 - 5-2023
Bachelor's degree from Bishop's University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bucaramanga, Santander, Colombia Job Level : Mid-senior Designation : Marketing Director at Legacy Group International
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Insights For Selling To Maria Alejandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Alejandra is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Maria Alejandra

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Maria Alejandra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maria Alejandra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maria Alejandra

Personality Compatibility


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