Maria Carmen Lalla in

Maria Carmen Lalla

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Country Marketing Director Go to Market Italy at Give Back Beauty
📍 Milan, Lombardy, Italy

Maria Carmen Lalla is the Country Marketing Director for Give Back Beauty in Italy, specializing in go-to-market strategies for the beauty industry. With a background managing luxury brands like Fendi Eyewear at Safilo and major fragrance lines at AB Parfums, she is often described as a determined, organized, and passionate leader.

She successfully negotiated and managed the Italian distribution for several major L’Oréal Group fragrance brands, including Maison Margiela, Ralph Lauren, and Diesel.

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Experience
21 Years
Current Role
Country Marketing Director Go to Market Italy
Job Level
Mid-senior
Location
Milan, Lombardy, Italy
Personality Overview

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Priorities

Topics Maria cares about

Go-to-Market Strategy
Her current role focuses on this, and she recently posted about proudly building a new marketing and commercial organization for the Italian market.
Luxury Brand Management
She has extensive experience in this area, having managed the global relaunch of Fendi eyewear and handled luxury fragrance portfolios from L'Oréal and Kering.
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Career

Work history

6-2025
Country Marketing Director Go to Market Italy
Give Back Beauty
9-2015 - 6-2025
Country Marketing Manager Italy
AB Parfums
4-2013 - 8-2015
Global Brand Manager Fendi Eyewear
Safilo
4-2012 - 3-2013
Group Brand Manager
Deborah Group
10-2011 - 5-2012
Guest speaker - Brand management
LABA Rimini | Libera Accademia di Belle Arti di Rimini
In the press

Media appearances

Give Back Beauty presenta Give Back Beauty Go to Market Italia. Featured in Cosmopolo
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Give Back Beauty mescola le carte ai vertici: nuovi incarichi e promozioni. Featured in Metropolitan Magazine
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Education
3-2023 - 3-2024
Mastery program
Luiss Business School
3-2023 - 3-2023
Education details unavailable
Talent Garden
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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